Speaker

Katarina Zivkovic

Katarina Zivkovic

Brand & Content Strategist

Kat Zivkovic è una brand & content strategist con una forte passione per lo storytelling, la strategia e la trasformazione digitale. Come Managing Editor di Sysdig, guida le strategie per Video, blog, ed email così da aumentare la brand awareness nel settore della cybersecurity. Con un background che spazia tra editoria, marketing multi-canale e leadership di team internazionali, aiuta aziende e professionisti a creare narrazioni di impatto.

Synthetic Trust: AI, Security, and the Collapse of “Seeing Is Believing”

Artificial intelligence has reinvented not just what computers can do, but what humans trust. From deepfake voices that mimic a colleague to AI-crafted phishing that bypasses pattern detectors, we’re living in a world where “seeing is believing” no longer holds - and that shift changes the very bedrock of security. Traditional security approaches treat threats as data problems; modern threats treat human trust itself as the attack surface.

In this talk, we will explore how AI-generated content is eroding fundamental assumptions about identity, authenticity, and risk. We’ll look at real examples from AI-powered impersonation to social engineering, uncover why awareness training and fear-based messaging are no longer enough, and identify the gaps in how we talk about security in an AI world.

Most importantly, you’ll walk away with practical frameworks for rebuilding trust through narrative and verification, so you can design communication and security strategies that people actually understand and act on.